2️⃣5️⃣ digital marketing trends to watch in 2025
💃🏽 Paid social
1. AI won’t solve your paid social problems if you don’t pair it with human thinking and creativity – shocker, we know.
2. Users will consume digital media across more channels, so diversify your paid social strategy!
3. UGC is here to stay (and it’s cheap!).
💻 SEO
4. Zero-click searches will continue to surge. If you don't know what that will mean for your website, reach out to our SEO team.
5. Channel diversification will unify the search journey.
6. SEO terminology and methods will broaden – heard of AEO yet?
🎨 Creative
7. AI will be your creative sidekick more often than not.
8. Audiences will crave hyper-realistic, purpose-driven ads.
9. AR & VR will rise (seriously this time).
👩🏽💻 Martech
10. AI will be Martech’s new normal – there’s no way around it anymore.
11. Most companies will need a new way of evaluating their marketing – if you do too, have a look at this performance marketing tool.
12. Composable MarTech will start gaining traction.
🔍 Paid search
13. Omnichannel strategies and AI-driven personalisation will evolve together.
14. Automation will dominate asset creation.
15. Gen AI ads will reshape ad placements.
🔐 Privacy
16. Privacy will stay at the forefront for EU companies.
17. First-party data strategies will be even more essential.
18. AI innovation will have to face ethics.
📺 Programmatic
19. Video will take centre stage as an all-encompassing theme.
20. 2025 will be the year of podcast and audio advertising.
21. DOOH will continue to grow Programmatically in the Nordics.
📊 Analytics & data
22. Unified Customer Data Platforms will become the default mode for tracking and reporting.
23. Server-side tracking will be key for data governance.
24. Cloud-based solutions will expand online data capabilities.
🔮 Last but not least...
25. At Precis, 2025 is going to be a year of working hard and playing harder. We have plenty of exciting things lined up, and we couldn’t be more excited to share them with you.
And to make sure we deliver on that 25th prediction, this newsletter is going on sabbatical and getting a brand-new look ✨ In the meantime, stay updated on all things digital marketing via our LinkedIn.
Talk soon!
Precis.
